On Monday, Betsson will launch its mobile sportsbook under the Betsafe brand in Colorado. The launch will be taking place under the partnership with Dostal Alley Brewpub & Casino, as operators need to partner with brick-and-mortar casinos to conduct business in the Centennial State.
Betsafe Will Join Colorado’s Prominent Sports Betting Market
Bettors will have another sportsbook to choose from as the market is known for its low barrier of entry. Betsson also opened an office in downtown Denver where the primary purpose will be to serve the business-to-business strategy of the company in the United States as it is a very important milestone for the company moving forward.
CEO and President of Betsson, Pontus Lindwall, stated in a press release;
“We are entering a new continent, expanding Betsson’s global reach and further solidifying our B2B and B2C ambitions, thanks to many months of hard work by our product and technology teams to craft a product customized for the U.S. market.”
The launch in Colorado was made possible by conducting regulatory and technological preparations needed as the sports betting industry in the United States has high standards and expectations.
Betsson received the GLI 33 certification from Gaming Laboratories International, which is a certification that is necessary to operate in not only Colorado but also in other jurisdictions throughout the industry.
The Betsafe Sportsbook app will be available for download for both Android and iOS devices. The company states that its platform will provide new users with a plethora of different ways to place wagers on numerous sporting events.
There will be numerous payment options for players using the platform. The sportsbook will also offer a variety of promotions and competitive odds to engage not only potential long-term customers but also visitors who are looking to place bets in the state.
The BetSafe Sportsbook app will face a lot of competition and will need to step up as they get ready to launch. Colorado has many reputable sportsbook brands that are taking a majority of the state’s monthly handle.
Colorado is Coming Off a Record Month in January
According to the Colorado Department of Revenue, sportsbook operators in the state combined accept $573.7 million in wagers. The previous record stood for a few months as October 2021 brought in a handle of $491.5 million. The handle was just behind states like Illinois, New York, New Jersey, Nevada, and Pennsylvania.
The mobile sports betting handle also set a new record in January with $567 million in wagers which translates to 99.8 percent of the overall handle for the month. The previous also came from October as the sportsbooks at that time brought in a total of $483.3 million in wagers.
Sportsbook operators in the state generated $34.6 million in gross sports betting revenue to start the new year. That amount came in second, just behind the record of $36.8 million that was generated in November 2021.
It will be interesting to see what BetSafe Sportsbook does in a competitive and flourishing market.